It appears that the recently retired Oldsmobile brand will soon return as a Japanese car. Even more surprising, Toyota was able to obtain the rights to the Olds brand because GM failed to process the appropriate paperwork to re-register the brand name. Read about it here.

There can’t be an easy to way to tell your boss that you just lost a 100+ year old brand to a procedural error. On the positive side, Oldsmobile may now see their reliability ratings soar.

Posted on Tuesday, April 1st, 2008 at 4:22 pm in Brand Protection.
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